Focus groups—facilitated discussions that engage a carefully selected group of
people through a well-defined discovery process—often reveal insights that statistical
data-gathering tools simply can’t capture. Consider using focus groups when you
want to:
- Test or validate your assumptions about public opinion
- Use the collective energy of a group to brainstorm ideas—even if you don’t
know what you want or where to start
- Paint a richer, more subjective picture of public opinion than surveys
can offer, one that you can only get by watching interaction between people
and letting them build off of each others’ ideas
When you trust Insight Counts to lead your focus groups, you get highly-trained,
impartial facilitators adept at managing people and skilled at getting everyone
to contribute. Our expert facilitators deftly manage personality issues, moderate
conflict, draw out reluctant participants and keep the group on topic—all without
bias or hidden agendas—which gives you the insight you need to make the right
decisions.
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