When it comes time to recruit for a study, sit back and relax.  Forget about the frustrating call-leave message-call back cycle.  Say goodbye to juggling quotas, schedules, and cancellations.  And trust that your panelists aren't being guided through the screener by well intentioned recruiters.

Insight Counts provides the data infrastructure, data management, and administration to automate your recruiting and scheduling.  This accelerates the process and reduces the cost of recruiting.  It enables your staff to focus on delivering results to your clients rather than delivering consumers to the test facility.

The process looks simple but can handle the most complex jobs.  Consumer panelists complete a web questionnaire or automated phone screener.  If they qualify, they can select a session to attend.  All quotas are managed live – session capacities, demographic quotas, even complex product allocation quotas.  Psychographic segmentation tools can be incorporated into screeners so that complicated calculations are instantaneous – no callbacks necessary.

All screening information is preserved and analyzed in real-time, so incidence rates are monitored right from the start of a recruit.  Additionally, termination decisions can be delayed from the actual question.  This enables a more thorough analysis of where recruiting problems might be occurring, and it also gives information about disqualified panelists  that enables them to be re-invited if qualification criteria change.

While a panelist can only complete a screener once, if they qualify they can access the schedule as often as they like.  This means that if their schedule changes, they can select a new time if available, or cancel at any time, day or night.  Your staff does not need to be involved and their spot immediately opens up for another qualified panelist to accept.

With Insight Counts, everyone wins - your consumers, your staff, your clients, and your bottom line.