When it comes time to execute the study, you'll love the speed and accuracy of electronic data collection.  Insight Counts offers you all the benefits without the expensive up-front investment.  Web-based test questionnaires enable you to conduct your study anywhere there's an Internet connection – even in multiple locations simultaneously! 

Collecting data electronically enables you to make sure panelists see only questions that are relevant to them – survey branching manages skip patterns so your panelists don't get confused.  You can also be sure that no panelist accidentally skips questions, so your data is more complete and more accurate.  

Need to review quantitative results to make decisions about qualitative follow-up?  Live analysis allows you determine which of your panelists might offer additional insight.  Want to get in-depth statistical analysis in a hurry?  Data is available the instant your last panelist completes the questionnaire.

With the ability to enforce rotations, randomize response choices, and eliminate transcription errors your study results are more reliable.  Because testing integrates with the consumer database, you make sure that the quality of your consumer panel remains high - eliminating overuse and monitoring the "professionals".

Even if you currently utilize other systems for electronic data collection, Insight Counts can provide alternatives for home use tests and multi-location testing.